Video Testimonials?

Yeah, you read it right, VIDEO testimonials. I just think they are much more effective than written comments from your customers. We live in a society full of lazy readers. If there is anything out there that doesn't take up time reading, people are willing to stop and listen. Have there been a time when you visited a website to read some past customer success stories? How many of those times you just thought to yourself "man, that sounds so fake, the Marketing people really made up some good stuff". So do you have any options? Well, yes, it's called Video Testimonials. Whenever you perform a service or sell your product to a customer, and they are extremely excited about it, you should take the opportunity to 'capture' their testimonial on tape. Just take your handy, dandy video cam - or use a regular photo camera - those usually have video recording built-in and "capture" their comments. I say 'capture' because you don't want to tell the customer that you want to record their comments. If you say 'record', they might get scared, thinking that it's an invasion of privacy or something. Anyway, just say "I would like to capture your comments on video to share with potential clients, if that's ok". They will more likely agree to it - after all, who wouldn't want to be a star of their own show, right?

Is this a new trend? Might be. But it all depends on you and your company. Some companies are old-school - they don't understand how technology works, and they don't want anything to do with it. As long as their computer is on and they can receive email, that's all that matters. But in reality, if your company wants to stay ahead of the competition, they will need to think outside the box and try out new things. Like I've always said, marketing is a experiment after experiment - you try different techniques until you find one that works for YOU.