A lot of people ask me, how do I make sure that my site is user-friendly? And I always give them the same 3 tips:
1. Keep it simple - don't clutter your site with information which potentially might overwhelm the reader.
2. Use light colors - use contrast throughout the site. Dark text on light backgrounds work best.
3. Don't lose the reader - there is nothing worse than having a user click through a dozen of different pages to get to the information. Present all the important information in chunks (categories). Remember only about 10% of visitors will actually read the homepage of your site.
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